Part of PlhooQ's coming out might be a new (or updated) Identity.. Or maybe not.. We've put together two options in addition to the original, and if you've got any ideas, please let us know - this should be a collaborative process

We asked a few friends and family what they thought of the existing PhlooQ logo (the gray and orange one) and while no one had anything overly negative to say about it just about everyone thought the company was pronounced "Floo Cue" not "Fluke". We thought de-emphasizing the Q might be the correct approach. 

We spoke with David about this and he explained why there was a large "Q" there in the first place; it looks a bit like a magnifying glass - the now universally accepted symbol for 'search' and 'explore' so we played with making the "Q" a more literal magnifying glass.

So, do you think we're heading down a good path here? Even if these new logo concepts aren't perfect, are they an improvement, and what could we do to evolve them even more?

Next Up: The new PhlooQ widget - stay tuned!

Also - since comments aren't working on our site yet (preview release!), register your thoughts at greatamericanstartup