DISPLAYLINK TECHNOLOGY CHOSEN FOR WORLD’S FIRST NETWORK DISPLAY
OFFERING GRAPHICS AND VIDEO OVER USB

New USB-Connected Monitor can be Daisy-Chain Connected for Adding More Than One Display to a PC

PALO ALTO, CALIF. - March 14, 2007 – DisplayLink Inc. today announced that Samsung, a world leader in computer displays, has chosen DisplayLink’s USB graphics networking technology for its SyncMaster 940UX, the world’s first display that delivers crisp, high-quality graphics across a USB 2.0 link

The SyncMaster 940UX is a 19-inch display powered by the DisplayLink DL-120 chip, a network display chip that powers high-quality, fully interactive SXGA (1280x1024), 32-bit true-color graphics and real-time video playback across USB. With a four-port USB hub built into the display, up to five additional SyncMaster 940UX monitors can be daisy chain connected to a PC while consuming only one USB 2.0 port on the computer.

The SyncMaster 940UX meets the demands of knowledge workers and consumers for more screen area for their applications and data without increased complexity. DisplayLink’s graphics software matches the simplicity of USB by leveraging Windows display configuration tools and remembering monitor configurations, providing an “instant install” capability for connecting or reconnecting multiple displays to a PC or laptop.

“Consumers are clamoring for more screen space, but are deterred by the cost and complexity of typical solutions. USB network displays open up a whole range of solutions that allow mainstream users to easily add additional monitors,” said Hamid Farzaneh, Chief Executive Officer for DisplayLink. “Samsung is a pioneer in this market and has the brand name and consumer trust that make it a great partner to go to market with.”

DisplayLink’s network display chip family includes the DL-160 and DL-120 high-performance graphics networking chips. These are designed for monitor manufacturers, PC OEMs and PC accessory companies who want to develop network display products including USB-connected monitors, video-capable USB laptop docking stations, Skype video phones, picture frames and other devices.

The complete DisplayLink solution is comprised of Virtual Graphics Card (VGC) software that runs on a Windows host PC, and a Hardware Rendering Engine (HRE) inside the DL-120 or DL-160 chip at the display end. The VGC software processes a stream of display information using the company’s proprietary adaptive graphics protocol and transmits it over a USB 2.0, wireless USB, or Wi-Fi link to the DL-120 or DL-160 chip that reconstructs the image on the display.

About DisplayLink
DisplayLink (formerly Newnham Technology) is a fabless network graphics semiconductor technology company, formed in 2003 to lead the “second display revolution” by enabling flexible connections to be made between computers and displays using standard wired and wireless networking protocols. The company’s technology allows any number of monitors to be connected to a single PC and function independently to display different content. DisplayLink’s institutional backers include Atlas Venture, Benchmark Capital and Esprit Capital. The company is headquartered in Palo Alto, CA, with main R&D and product development activities in Cambridge, UK.