Lift Principals

Michael Baumert manages visual prototyping, user experience design, project management, interface development and more. For more than ten years his career has been focused around user experience design and has worked with companies of all sizes including Oracle, Brocade, Lands' End, Word & Brown Companies and Vertex Pharmaceuticals. Michael holds a Bachelors degree in visual communications and holds professional certification in all of the major design applications.

Eric Gaither has held creative management positions for the past fifteen years within agency and corporate environments. As a Liftagency Principal, Eric is tasked with turning creative vision into reality. Primary areas of focus are comprised of conceptual design, 3D/motion graphics, rapid prototyping and implementation. Prior to Liftagency, Eric was managing partner for a top San Jose design firm for eight years. A sampling of the firms clients include: AMD, HP Applied Materials, Greater Bay Bancorp and numerous startups. The award-winning firm earned a spot in San Jose Business Journal's Fast 50 and consistently made the Top 20 Creative Agencies list.

Andy Halliday is a veteran executive and entrepreneur, with a 15 year career as a specialty retail chain store president and now more than 10 years in internet-industry management, leadership, and creative development. Andy was responsible for the eCommerce initiatives at Excite.com and Excite@Home, and has been ceo and/or founder of a series of web services including shopping.excite.com, contact.com, openfieldsoftware.com, spoke.com, ourstory.com, tribbit.com, and now nuAlerts.com. Andy specializes in strategic product experience design, matching state-of-the-art web interaction models to targeted applications that are easily adopted by internet-scale audiences.

Lisa Harmon has over 15 years of marketing experience and brings a unique ability to connect big ideas with excellent planning skills to deliver actionable and effective integrated marketing programs and campaigns. As a LiftAgency principal, she is passionate about the customer and is dedicated to help companies see their business through the eyes of their customers. Lisa holds a B.A. in Management from St. Mary’s College, California and hails from companies including AMD, Tyco Electronics and Brocade.

Angela Wo has over 15 years of experience in the high tech industry, Angela has worked as a marketing director and strategist for consumer and business-to-business companies such as Compaq, Diamond Multimedia, HP, and Brocade. As a LiftAgency Principal, Angela is passionate about helping companies understand their customers, develop their marketing strategy and deliver innovative programs and experiences that deepen customer satisfaction and business value. Angela graduated from New York University with a B.S. in Marketing and Management.